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Personal branding will set you aside from something as brief as your resume. A guide to personal branding can be an entire book on itself, but I start out with a simple starting point to conveying more of yourself in today’s job market.
Sure, your resume is what it is. We’ve talked about how to format it and what tangible, impactful, accomplishments should be included in the document. However, there’s more to you personally and professionally. It is a different job market than what was out there 15 years ago. You can get yourself noticed and convey your experiences in a much more robust manner by establishing a personal brand. You may already have a LinkedIn profile. You could be using Twitter right now, but how are they all connected so that a recruiter or hiring manager gets to know you on a more deeper level. Get yourself a common look, with a common tagline so they can all be easily connected. Before long you’ll have an online persona that will make you stand out from the rest of your peers.
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